What is SEO and How Does it Work? - By AHref

What is SEO and how does it work? This video explains how search engine optimization works and how you can optimize your website to be discovered in search engines like Google. What is SEO? SEO, or search engine optimization, is the process of optimizing content to be discovered through a search engine’s organic search results. Understanding the intricacies of how search engines like Google work is crucial, as you get a clearer picture of how you can optimize your web pages to rank higher and get more organic traffic. First, we look into the definition of SEO and how SEO on different search engines are all about driving traffic but to different destinations like videos, product pages or web pages. Then we find out the 3 reasons why marketers all over the world are incorporating SEO into their marketing strategy. After we’re clear about the what and the why of SEO, we dig deep into the mechanics of how Google works to rank pages. Sam first explains the process by which Google crawls the web to build up its massive index of information before going into the search algorithms that they use to find the most relevant results in the shortest time possible. By taking a look at Google’s own claims on how their search algorithm works, we examine the various considerations that they look at when interpreting queries and ranking pages. Sam breaks down one of the most important things to master as an SEO - the reason behind a searcher's query or search intent. Through a couple of examples in the search engine results pages (SERPs), he then emphasizes the crucial things to look out for to match the searcher's intent. Other key points covered in this tutorial: - How Google identifies relevancy though content - The 3 broad categories that Google uses to identify quality pages (EAT) - How Google considers usability of web pages Finally, we look at how Google uses personalized data and how such personalization affects your Google searches. This video gives a strong foundation of how search engines like Google work and breaks down the basics of SEO. Having such an understanding is crucial for anyone considering SEO, new to SEO or learning about SEO as it gives you a better idea on how you can optimize your web pages to rank higher and get more organic traffic. Timestamps: 1:06 Why to incorporate SEO into your marketing strategy? 1:47 How does Google work? 4:05 Understand the meaning of a search query 6:43 Understand how Google identifies relevance through content 8:18 Learn how Google identifies the quality of content 9:31 How does Google consider the usability of web pages? 10:46 How does Google work with personalized data? #whatisseo #seo #searchengineoptimization

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