As a marketer or Businessmen, we often think “There should be a way to control the input cost of every campaign we run?” while As a publisher we always think there should be a way to control the total earnings we make from our blog or website.
For Both above scenarios, CPA ad networks come into play. For advertisers, they can say to ad networks “how much they can pay for single leads?” while publishers or content creators know how much they are going to get for every single lead.
Let’s move ahead by defining some basic terms regarding the CPA advertising Network:
What is CPA (Click Per Action)?
CPA stands for Click Per Action. In the advertising system, it primarily relates to the cost of a Single visit, the Cost of a single lead, and many more scenarios. However, I only calculate CPA on the basis of the Cost of a Single Sale.
1st Example:- When you work with the Facebook Audience Network, the CPA stands for a visit to your website, a form Fillup, Lead Generation, A sale, or anything a user has illustrated to Facebook with the help of Facebook Pixel while creating the campaign.
2nd Example:- When you create a campaign at Google Ads or other major advertising networks, The CPA stands for a visit to your website, a form Fillup, Lead Generation, A sale, or anything a user has illustrated to these ad networks with the help of Google Analytics while creation of the campaign. After the launch of the GA4-based tracking, the attribution is too easy with respect to the Universal analytics of Google Analytics.
3rd Example:- CPA ad campaigns are primarily used at 2nd tier ad networks. The primary campaigns run on the CPA ad network are VPN offers or affiliate offers as they are too cost-effective in comparison to Tier 1 ad networks.
CPA ad Network vs other Ad Networks:
CPA ad networks are almost the same as SSP ad networks or DSP advertising networks (Adsense or Facebook Audience Network). In the click-per-action AD network advertisers primarily focus on Tasks or Sales. Advertisers primarily pay for an event done on your websites.
BEST CPA Ad Networks in 2023 – (Click Per Action)
While our whole research regarding the best CPA ad network, we find tons and tons of ad networks that use to offer CPA marketing. Some of these best ad networks are listed below:
Facebook Audience Network – Only For Advertisers
Facebook Audience Network or META is the best ad network I found in my carrier. Facebook primarily promotes itself as the best CPA advertising network and coincidently it is the best.
When we create a Campaign at META, In 90% of cases we use it to optimize for a GOAL(Sale, Lead, Page Visit, or anything else). These phenomena along with its audience(Advertisers or Publishers) make it the biggest CPA network across the Globe.
The Campaign optimization at meta is brilliant. In my case, When I launched a campaign at Meta – In my initial days The ROI I get is approx 94% while after some changes The ROI reached 115%, and after 3 months with the help of the Facebook audience network the ROI reached 180%.
In my case, this major upliftment of the campaign only happened on the Facebook audience network.
Google Ads – Only For Advertisers
When you have to target provisionally massive audiences across the globe. Then, google ads come into play.
Through Google Ads, Advertiser has reached to almost every person on the planet through millions of websites (Adsense), youtube, Google Search, and many more.
Due to Excessive competition, the CPA you get or you have to pay is the highest in comparison to all other ad networks across the globe.
Google Ads is ideal for sale through the brand but when you run affiliate products at Google Ads, you are going to face an account ban on a regular basis.
The above two ad networks are used by the business to sell its product but the CPA ad networks listed below are primarily built to cater to Affiliate Products.
Propellerads is a Cyprus-based ads Network founded in 2011. Now a day, it serves more than 2.5B+ Impressions on a daily basis while it has a reach to more than 40% of Internet User’s around the world which makes it top one of the biggest ad networks around the world. However, its popunder and push-notification ads are only for movies or song-downloading websites while its native ads are only for the normal blog or websites.
This network is primarily built for affiliate ads and while promoting your campaigns with this ad network, you are going to get a CPA of 1 to 10$ which is about one-fourth less in comparison to Adsense or META. The primary reason for this is the CPC and CPM you are going to pay. These all make it one of the great CPA ad Network.
Infolinks is Marketplace based in New Zealand. It is popular for Text to link ads. Nowadays, it serves more than 100,000 websites, 240 million monthly unique visitors, and 1.5 billion ad serves thus becoming 3rd largest ads Publisher marketplace in the world.
It really becomes the second most trusted ad source after integration to Adsense with one of the highest-paid ad networks across the globe.
Text-to-link ads offered by them make them one of the most convertible CPA ad networks. They have thousands of website or blog as a publisher that contains keywords related to the campaigns you ran in their platform.
For Example:- You are running a campaign related to VPN, there and a lot of websites are available as the publisher of Infolinks containing the keywords related to VPN. Then, your campaign will work as anchor text for the keyword. This whole scenario will make your campaign a highly successful campaign with great ROI.
Cpahub is a CPA-based Affiliate Network based in the USA established by CpahubLTD in 2010. Cpahub mainly offers LINKS to Affiliate Products, Content Locking, CPA, CPS, and Many types of Affiliate Earning.
Affiliates of today yearn to be unchained from old technology. Simply the reason is that you always learn new things as you get more involved in your work. The technology we built is super high quality and fresh. We take a lot of different details into consideration during the creation of our tools and general usability which is something that can only be done if one understands the language of an affiliate from a multitude of levels.
This content locking makes it one of the best engaging CPA ad networks.
Cpa Prosperity is an affiliate marketing marketplace where the advertiser uses the platform to get sales while the publisher gets the links of affiliate products to promote. They use to work on long term goals while it has been established in 2008.
The publisher usually gets a single link that he has to promote on any platform and the ad network itself finds the perfect Campaign for the user. This whole process makes CPAprosperity a highly-paying CPA ad marketplace for publishers while as an advertiser you have nothing to do this. This makes it a high-paying CPA ad network for publishers.
Affmy is a CPA Affiliate Network based in Wilmington whereas established by Affmy LTD in 2010. Affmy mainly offers LINKS to Affiliate Products, Content Locking, CPA, CPS, and Many Affiliate Earning types. I think Nutracaash offers the best payout terms to the Publisher and the best traffic to the web publisher around the globe.
The publisher usually gets a single link that he has to promote on any platform and the ad network itself finds the perfect Campaign for the user. This whole process makes Affmy a highly-paying CPA ad marketplace for publishers while as an advertiser you have nothing to do with this. This makes Affmy a high-paying CPA ad network for publishers.
Cpark is a very very versatile affiliate network as it uses to offer its product around the globe. CPARK is a Digital Performance Marketplace of pay-per-action programs. We successfully bring together the interests of advertisers and publishers by giving them excellent support and strong market expertise to maximize the mutual profitability of every deal.
Nutracash is a CPA based Affiliate Network based in Wilmington whereas established by Nutracash LTD in 2010. Nutracash mainly offers LINKS to Affiliate Products, Content Locking, CPA, CPS, and Many types of Affiliate Earning. I think Nutracaash offers the best payout terms to the Publisher and the best traffic to the web publisher around the globe.
When you have to target a campaign in the health niche, then, this is the best CPA advertising network for you. More than 60% of the publisher in this ad network have websites related to the health niche. Campaigns along with the website where the ads are going to be served create one of the highly profitable Campaigns.